Legal

Privacy policy

Last updated: 24 August 2026

We do not collect your customers' data

Sell Smart Price Optimization does not read, collect, store, or share any of your customers' personal data — no names, email addresses, phone numbers, shipping addresses, IP addresses, or any other personally identifiable information.

During installation, Shopify shows that the app requests access to "View customer data" — described as device and activity data such as geolocation, IP address, browser, and operating system. This permission is bundled into the access Shopify grants us for past order data, and is not something we can decline separately. We do not use, collect, or store any of this data. The app uses only aggregated sales figures — quantities, prices, discounts, taxes, and dates — to estimate demand and generate pricing recommendations.

1. Introduction

Sell Smart Price Optimization ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify app (the "service").

By installing and using our app, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our service.

2. Information we collect

2.1 Shopify store data

We collect the following data from your Shopify store to provide pricing optimization services.

Product information
Titles and descriptions, images, product types and vendors, product metadata
Variant data
Variant titles, prices, inventory quantities, weights and availability status
Inventory data
Inventory levels, costs, inventory item information
Order data
Line items, quantities, prices, discounts, taxes and shipping costs, order dates
Shop information
Store name and domain, currency, timezone and locale settings

We do not collect or store individual customer personal information such as names, email addresses, or shipping addresses.

2.2 Usage data

  • App usage patterns and preferences
  • Settings and configuration choices
  • Manual price overrides and adjustments

2.3 Technical data

  • API access tokens, stored securely for app functionality
  • Webhook event data for data synchronization
  • Error logs and diagnostic information

3. How we use your information

  • Price optimization — to analyze your products and generate optimal pricing recommendations
  • Demand forecasting — to predict product demand based on historical sales data
  • Revenue analysis — to calculate potential revenue and margin improvements
  • Service delivery — to provide, maintain, and improve our service
  • Data synchronization — to keep your store data up to date through webhooks
  • Support — to respond to your inquiries and provide customer support

4. How pricing recommendations are generated

Pricing recommendations are generated by our own statistical (econometric) models, which estimate price elasticity from your store's historical sales and pricing data. This analysis runs entirely on our servers. We do not send your product data, sales data, or customer personal information to third-party AI services.

5. Data storage and security

We store your data securely on our servers. We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your data is stored for as long as your store is connected to our service. When you uninstall the app, we will delete your data in accordance with our data retention policies and applicable data protection laws.

6. Data sharing and disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service providers — third parties who perform services on our behalf, such as hosting and infrastructure providers
  • Legal requirements — when required by law or to respond to valid legal processes
  • Business transfers — in connection with any merger, sale of assets, or acquisition

7. Your rights and choices

  • Access — request access to the data we hold about your store
  • Correction — request correction of inaccurate data
  • Deletion — request deletion of your data by uninstalling the app
  • Data portability — request a copy of your data in a structured format
  • Objection — object to certain processing of your data

To exercise these rights, contact us using the details in section 13.

8. GDPR compliance

If you are located in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). We have implemented webhook handlers to respond to GDPR data requests. Note that we primarily collect store and product data, not individual customer personal information. Our webhook handlers are designed to process customer data requests (if applicable), shop data redaction requests, and customer data redaction requests (if applicable).

We will process these requests in accordance with GDPR requirements and Shopify's data protection guidelines.

9. Data retention

We retain your data for as long as necessary to provide our service and fulfill the purposes outlined in this Privacy Policy. When you uninstall the app, we will initiate the deletion of your data. Deletion is typically completed within 30 days of uninstallation, except where we are required to retain it for legal or regulatory purposes.

10. Children's privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to this policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "last updated" date. You are advised to review this policy periodically.

12. Shopify's role

This app is a third-party service that integrates with Shopify. Your use of Shopify is also governed by Shopify's Privacy Policy and Terms of Service. We are not responsible for Shopify's data practices.

13. Contact us

Questions about this policy or our data practices:
Email contact@sell-smart.app
Sell Smart Solutions · Pestalozzistraße 5D, 13187 Berlin, Germany — see the Impressum

14. Additional resources

Sell Smart Price Optimization · apps.shopify.com/smart-price-optimization
© 2026 Sell Smart