Questions merchants ask
The concerns most likely to come up before you install — and the honest answers.
What if the recommendation is wrong?
Most recommendations will be close to the true optimal price, but some, of course, may be wrong. If you distrust a recommendation, you can test a price you feel more comfortable with - if it doesn't increase the margin, just revert it - and the app will learn from that. Moreover, all recommendations are within maximum increase and decrease limits you are comfortable with - and you approve every change, so prices move only within your comfort zone.
Why not just run A/B tests?
If you can run clean A/B tests, that's often better — and we'll say so. But experimenting on live prices risks looking erratic to repeat customers. Sell Smart Price Optimization reads elasticity from the variation already in your history, with no customer-facing tests.
How is this different from competitor pricing?
Competitor prices reflect their brand positioning and their customer's willingness to pay — not yours. Sell Smart Price Optimization prices around what your own customers actually pay.
I don't have much sales history.
If that's the case for all the products in your store, Sell Smart Price Optimization is not for you (yet). If some product have sufficient price variation in the past though, new and slow-moving products can be priced by using the typical demand function for comparable items in your catalog, and the estimates sharpen as their own sales accumulate.
Can I override the recommendations?
Always. Set custom prices, choose which recommendations to adopt, and cap how far prices can move. Nothing reaches Shopify without your approval.
Is my data safe?
Your customers' personal data never reaches us: no names, emails, addresses or IP addresses. We model demand from aggregated order figures only — quantities, prices, discounts, taxes, dates — and everything runs on our own infrastructure, with nothing sent to third-party services. Uninstall the app and Shopify sends us a deletion instruction about 48 hours later; your store's data is erased on receipt.
How the estimate is actually made
From your sales history to a demand curve, then to the price that maximizes revenue or margin.