February 2026/8 min read
When A/B Testing Prices Makes Sense — And When It Doesn't
An honest look at when price A/B testing works for Shopify stores, when it doesn't, and what the alternatives are. If you're considering testing different prices on different customers, read this first.
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January 2026/10 min read
How to Find Your Optimal Price Without A/B Testing
Your sales data already contains the information you need to price better. A practical guide to understanding price sensitivity, spotting underpriced products, and making smarter pricing decisions using data you already have.
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December 2025/9 min read
How to Pick the Right Discount (Instead of Guessing 20% Off)
A 20% discount on a product with 40% margins cuts your profit per unit in half. Here's how to figure out which products to discount, how much, and when the math actually works in your favor.
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