Practical pricing advice for Shopify merchants.
February 2026
An honest look at when price A/B testing works for Shopify stores, when it doesn't, and what the alternatives are. If you're considering testing different prices on different customers, read this first.
February 2026
Your sales data already contains the information you need to price better. A practical guide to understanding price sensitivity, spotting underpriced products, and making smarter pricing decisions using data you already have.
February 2026
A 20% discount on a product with 40% margins cuts your profit per unit in half. Here's how to figure out which products to discount, how much, and when the math actually works in your favor.